Get Higher Rankings With The Right SEO Formula
Google looks for thousands of characteristics of a website before determining which sites will rank near the top of their results. The days of just entering 50 keyword phrases into your keywords meta tag are long gone, and it takes a multitude of SEO Services combined together in a strategic way to achieve the highest rankings.
Our SEO Formula
Our most popular Michigan SEO services include a variety of different strategies that are formulated based on what kind of marketing your website needs to get to the top of the search engines and maximize your online presence. The more exposure your site has on Google and the other major search engines, the more traffic it will attract to your website. In turn, this traffic will generate more customer calls, and ultimately, higher revenues.
- On-Page SEO – Even though most of the major search engines, including Google, are primarily looking for website characteristics that are not within the website itself, there are still several areas of optimization within your website that are evaluated when they are determining where you will be ranked. Some of the on-page areas that we focus on for search engine optimization include adjustment or creation of page titles, page name construction, content analysis and meta description enhancement. We also perform extensive keyword research prior to any search engine optimization to determine which keyword phrases, related to your products and/or services, generate consistent monthly traffic.
- Off-Page SEO
- Link Building – The main characteristics that Google is looking for to determine if a website is deserving of high rankings are website reputation and trustworthiness. These characteristics are determined based on the number of websites linking to your site, the relevance of those sites and their reputation. We evaluate the best way to increase the number, and quality of links to your website on a monthly basis.
- Social Media Marketing – Millions of potential customers are using social media websites such as Facebook, Twitter, Pinterest and Youtube to find local businesses. By not having social media pages created for your company, you are potentially missing out on a large portion of new business. What could be even worse, is that if your competitors are properly using social media, they are also most likely capturing the majority of those potential customers. And just having social media profiles set up is not enough, they must also be maintained and updated frequently to build customer confidence.
- Pay-Per-Click – PPC, or paid advertising, is one of the fastest ways to generate traffic to your website. All of the other services that we provide are geared toward providing more long-term benefits, while pay-per-click is geared towards short term traffic gain. Each month, our SEO experts analysis and adjust your online campaigns, to optimize your cost-per-click (CPC) and click-thru-rate (CTR).
- Press Releases – All of our SEO packages include at least one press release per year to announce any newsworthy information regarding your website. These press releases are distributed to hundreds, and sometimes thousands of websites to maximize exposure for your site.
- Traffic Analytics and Analysis – We build Google analytics into every website we market. Our SEO experts analyze the traffic data and patterns and adjust our overall SEO strategies accordingly.
By using multiple Michigan SEO services we are diversifying the marketing efforts for your website and bringing a unique approach for your business. In doing this, your website and search engine rankings are better protected from algorithm updates like Google Panda and Penguin.
Each month we implement these strategies and an in-depth analysis to ensure that your website is being optimized as efficiently as possible. Doing this consistently over time proves to Google and the major search engines that your website deserves to be ranked at the top, above your competition. Our goal is to get your website to the first page of Google and keep you there.
We Guarantee Our Results
We are so confident that our SEO strategies will work for your website that we back every marketing package that we offer with a 90 Day SEO Ranking Guarantee.