Search engine optimization, or SEO, has evolved into a wide variety of methods which we use to promote your Michigan company. One of the most popular Michigan SEO strategies which continues to gain momentum is Social Media Marketing. Social Media Marketing is the process of advertising your local Michigan company through platforms such as Facebook, Twitter, YouTube, Pinterest and more. Billions of internet users search for local businesses, products and services while they are logged in to their favorite social media websites.
Google and the other major search engines like Yahoo and Bing look at hundreds or thousands of website characteristics before determining which sites should rank at the top of the results. One of the traits they are looking for includes if your website is shared and discussed socially. In addition to social media targeting potential customers you may not find otherwise, it helps to prove to Google and potential clients that your website is relevant, trustworthy, and consistently up-to-date.
Social Media Marketing is also a wonderful way to offer special deals and promotions in real time to attract new customers and more traffic to your website. Potential customers can easily follow your profile, allowing them to be instantly updated whenever you make a post on your social media page. Additionally, every social media site allows a link to your existing website, and links to specific products or services can be included in every post, tweet, pin, and video that is uploaded.
At Go Pro SEO we recommend diversification when it comes to search engine optimization strategies. By adding social media it will help to expand your online presence and ultimately result in more customers and revenue. Getting higher rankings and more customers for your website requires the right SEO formula, and social media marketing can be a determining factor in its success.
As of 2013, Facebook reported they reached over 1 billion active users per month and gain a new user in the United States every single second! This demographic of potential customers can not be ignored and they need to be able to find your company whenever they perform a search. Most people realize that Google is the number one search engine used for browsing the internet but some would be surprised at who is number two. YouTube is considered the second largest search engine above both Yahoo and Bing. This is because millions of product and service reviews, instructions, tutorials and testimonials are right at consumers fingertips. Sometimes one video can make the difference between someone choosing your business or a competitor's.
Keeping your Michigan social media marketing profiles current is a great way to build confidence in potential customers. The flip side to that is also true, that it may discourage potential clients from choosing your business over one of your competitors if your social media profiles are not kept up-to-date. Our Michigan SEO experts can give your company and website a social media presence by creating business pages, videos, profiles or accounts on Google Plus, Facebook, Twitter, YouTube, and more. In addition to creating these social media profiles, we also offer the ability to keep them up-to-date by posting weekly, bi-weekly, or even daily.